Top 3 Web Design Trends Of 2020

Top 3 Trends That Will Blow Your Mind!

Now that 2020 has finally arrived, let us have a look at some of the newest Web Design trends that will rock the web designing world!  

Abstract illustrations

In order to generate attention and make your brand stand out, custom illustration style is an excellent way. An original illustration work belongs to a particular brand or product. The colour scheme and typography can be copied however, the personal style of work cannot be replicated.  

Nowadays, digital illustration is rising in popularity. In 2019, we saw a huge boom in the use of illustration works. All large corporates and brands are using them to spice up their design including Google, Trussle, Magneto, Casper, Shopify, Headspace, Mailchimp, Airbnb, BuzzSumo and many more.

However, web design companies are slowly realising that the general illustration works available all over the net no have the same eye-catching ability as they did before. In addition to that, many companies are using similar style of work. This gives you no room to stand out from the crowd. As a result, designers have started to embrace more abstract style of illustration and this style will dominate in 2020.

However, when designing abstract illustrations, it is important to remember that your audience is your viewers. The illustrations should be done in such a way that the audience can interpret your message.

Abstract designs without any plan or market understanding will not provide business values. This will rather fall into the arts category instead of working as a functional element that serves your specific business purpose that your local SMM service providers should be aware off by now.

Designs that are emotional

Design is a form of communication. When we talk about communication, we picturise trading of information and emotional values. However, the emotional aspects of communication can be easily missed.

Nowadays, the focus of designing has shifted towards great usability and the right emotional impact. Businesses are focusing on creating designs that has an emotional impact.  

Designers have access to plenty of tools that allow them to create more emotional interactions. For instance, you can use some humour in design or use simple animated effects to create delightful micro interactions, which have slowly become a favourite for the best digital marketing services all over the world.  

Geometric Shapes

If you want to create more appealing visual compositions then geometric shapes are one of the simplest yet power asset to use. Before, geometric shapes were used as visual dividers between sections. However, in 2019, designers started implementing these shapes in more interesting ways.

Nowadays, many product teams use geometric shapes to denote specific feelings such as soft geometric shapes, to create a futuristic look or sharp lines, and edges, to provide a brutalist feel.

These trends work in sync with other visual designs such as bold fonts and gradients. To create the perfect geometric shape for your next designs, take inspiration from the nature itself.

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4 Reasons Why Every Small Business Needs a Mobile App

Nowadays, highly functional and well-optimised mobile apps are vital for businesses of all sizes. Some small business owners believe that a website is enough for marketing their business. In reality, small businesses too can profit by creating mobile apps. With an exponential growth in mobile search and browsing, developing an app can boost your small business in a big way! 

Here are 4 good reasons why you need to develop an app for your start-up.

Engage Your Customers

Developing a business mobile app is one of the best ways to gain new customers as well as to keep your existing customers connected with your services and products. With an exponential rise in mobile searching, your business app can play a pivotal role in helping you achieve your business goals. Through a generic search, a mobile app can help you gain new customers and reach out to more people than a regular website.

The main idea behind developing an app is to keep the mobile users engaged as well as to provide them with a user-friendly experience. A well-optimised and highly functional mobile app can turn a potential customer into a paying customer through real-time interaction. So, your app can help your business thrive online by building up better customer relationships.

Promote Your Services and Products

Your business app can help you showcase your services and products to a larger audience. It provides potential customers and visitors with a one-stop platform where they can explore your brand. By updating your app at regular intervals, you can highlight new services or products. Doing this can help you garner more sales. To make sure your customers use your app more often, you can offer attractive discounts and exciting offers from your app. This will not only enhance your brand image but also help your business grow.

Increase Brand Awareness and Perception

It can be very challenging for every small business to adapt to new technological advancements and changes as they come. However, when you come to know why more and more businesses are spending time and money to create personalised mobile apps, you will definitely want to do the same. Getting an Android or iOS app developed for your business is nowhere as expensive as people might anticipate. Having a business mobile app will help you stay ahead of your competitors.

Your business app will place your brand at the top of the mind of your customers. A major section of your competitors may still not have developed apps for their businesses and so your customers will definitely appreciate your progressive approach within the industry.

Increase Customer Base

Apps have an even upper hand over responsive websites as they directly target customers who are interested in your products or services. Through your business app you can interact with the potential customers in real-time. Highly functional, responsive and well-optimised business apps also improve customer retention.

According to recent market surveys, mobile apps help to gain more customers through the word of mouth as there has been an exponential increase in mobile browsing and searching in the recent years. If people are satisfied with your products or services, it is highly likely that they will refer your business to others if you already have an app.

In today’s highly competitive marketplace, businesses of all sizes need to have apps that are user-friendly, appealing and highly functional.

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